Our mission is in our name: Make It Matter. We accelerate the adoption of trust-sensitive technologies by helping dual-use tech innovators transform meaningful breakthroughs into real-world impact. We support founders and companies operating at the intersection of commercial innovation and mission-critical environments by providing strategic partnerships, commercialization support, and access to the networks that accelerate trust, adoption, and sustainable growth.
Our focus is on technologies that matter—solutions capable of strengthening economies, advancing national and global security, and improving the systems societies depend on. In a world where technological progress increasingly shapes geopolitical, economic, and societal outcomes, MIM works to ensure that the builders of important technologies are not only able to create but to scale, deploy, and deliver lasting impact.
Through a coordinated alliance ecosystem spanning industry, government, investors, and mission-driven institutions, MIM helps companies strengthen product strategy, improve fundraising readiness, and navigate complex markets where credibility, security, and long-term relationships determine success. By aligning partners, market insight, and trusted relationships across the dual-use tech landscape, MIM shortens the path from breakthrough to deployment and helps ensure that transformative technologies reach the sectors and institutions that need them most.
Through our network of strategic partners, investors, operators, and institutional stakeholders, we create the connective pathways that help companies navigate commercialization, partnerships, and market expansion in sectors where credibility and relationships shape outcomes. This alliance model brings together the capabilities, insight, and relationships required to move technologies through fragmented markets and into real-world deployment environments.
Refine positioning, identify target buyers, strengthen messaging, and build commercial traction through partner channels.
Investor narrative development, market positioning, partnership credibility, and access to capital networks.
Align product development with market demand, customer needs, procurement realities, and long-term adoption.
Connect to relevant customers, operators, technical partners, advisors, and ecosystem stakeholders.
Benefit from partner technologies, datasets, tools, labs, or integration pathways for market readiness.
Build legitimacy through aligned partnerships, co-branded opportunities, and strategic ecosystem participation.

Co-Founder and Managing Partner
A Defense Acquisition expert with over 20 years in the defense sector, Noam has built a broad, deep, and robust network across the Department of War, industry, and academic institutions. His industry pedigree includes Divergent, eBay, Lockheed Martin, and Noblis. In addition to his corporate experience, Noam served as the Director for Innovation Operations at NavalX, the innovation arm of the U.S. Navy and Marine Corps. Throughout his civil service, Noam served in the Office of the Under Secretary of War for Acquisition & Sustainment, Office of the Chief of Naval Operations, Office of the Assistant Secretary of the Navy (Research, Development & Acquisition), and Naval Sea Systems Command. He specializes in dual-use go-to-market strategies, acquisition pathways, expediting novel and disruptive tech to operational communities, building coalitions of aligned stakeholders, and defining value propositions and business narratives for clients eager to break into or grow their defense portfolios.

Co-Founder and Managing Partner
Founder and CEO of Optica Labs, an AI assurance company focused on testing, evaluating, verifying, and validating high-risk AI systems across government and enterprise environments. With over seven years working at the forefront of AI development and deployment, she has supported major technology companies including OpenAI, Meta, Google, Amazon, Apple, and Nvidia. Her work centers on advancing AI safety, governance, and risk assurance, helping organizations deploy powerful AI systems responsibly. Hawkins is also a speaker, founder, and thought leader focused on shaping the future of trustworthy AI.
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